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Amanda Arcone

Unveiling Behr's 2025 Color of the Year: Ruby Red "Rumors"

All images courtesy of the Behr Paint official website


One of the highlights of my recent trip to Paris was an invitation only private event hosted by Behr Paint to introduce their 2025 color of the year. And wow have they given us a beautful new addition to our color palettes for 2025: "Rumors," just in time for the leaves to start changing and the coziness of fall to set in. Announced on August 21, this eye-catching deep ruby red is expected to revolutionize interior design and architecture equally. I've been missing reds within interiors for the last several years and am thrilled to see it come back in this rich hue.  Let's examine what makes this color so unique and how you might use it in your interior design projects. I know I have plans for it in the upcoming year.


A Bold Statement


The warm, inviting nature of ruby red—a hue that inspires passion and warmth—is embodied in "Rumors." Its depth lends refinement, giving it a flexible option for a range of design motifs. This color makes for a gorgeous backdrop or a main point in any space, whether you're going for a more classic or modern style.



Why Choose Ruby Red?


  1. Impact on Emotions: The color red evokes strong feelings. It's ideal for gathering places like living rooms and dining rooms since it may promote connection and conversation. "Rumors" has a deeper tone that is both peaceful and stimulating, making it ideal for both intimate times and raucous get-togethers.

  2. Versatile Pairing: "Rumors" has the lovely quality of blending well with a wide range of hues. For a more muted appearance, combine it with soft neutrals; for a bolder, more eclectic effect, use it with brilliant colors. Its regal character can be enhanced by matching it with golds, creams, or rich greens; ice blues or whites can provide a striking contrast.

  3. Timeless Elegance: Ruby red has always been connected to sophistication and wealth. "Rumors" is a great option for accents, like an accent wall, furniture, or décor pieces, since it may add refinement to your house.



Ways to Incorporate “Rumors”


  • Accent Walls: Use "Rumors" to transform a single wall into a striking focal point in your living room or bedroom. The depth of the hue can give the room a feeling of intimacy as well as space.

  • Furnishings: To add warmth and beauty to the room, think of incorporating pieces of ruby red furniture, such as a stylish armchair or a velvety sofa. Textures with depth, like leather or velvet, can improve the color's saturation.

  • Accent Décor: Apply "Rumors" to rugs, throw pillows, and artwork, among other accessories. This is a simple method to add color without overpowering your room.

  • Kitchen and Dining: You can add some "Rumors" to your kitchen or dining area to make it more lively. Consider having a striking dining table that serves as the focal point of the room or red cabinets for drama.



Final Thoughts


Behr's "Rumors" ruby red provides a stunning chance to update your living spaces with a color that is both striking and classic as we move toward 2025. For those who want to embrace the spirit of the new year, this deep and inviting hue is a must-try if you're looking to add warmth and elegance in your home.


Contact us to discuss your upcoming project; we look forward to working with you.









Co-Author: Alainnah-Kate Penney, Jr. Designer




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